LOWVulnerability
Global
ZA Bank's stock rewards program engages with the younger population
·Source: Finextra
Updated:
Executive Summary
As reward schemes tied to everyday spending continue to grow in popularity, the market is paying closer attention to stock rewards, where customers receive shares as rewards from day-to-day card spending. ZA Bank’s latest statistics show a clear shift towards younger participation: among cumulative participants, nearly 65% are aged 35 or below.
Analysis
As reward schemes tied to everyday spending continue to grow in popularity, the market is paying closer attention to stock rewards, where customers receive shares as rewards from day-to-day card spending. ZA Bank’s latest statistics show a clear shift towards younger participation: among cumulative participants, nearly 65% are aged 35 or below.