MEDIUMAi
Global

Dick's Sporting Goods Bets on the Data, Not the Bot

·Source: Bank Info Security

Updated:

Executive Summary

Retailer Uses Adobe Platform, Agentic AI to Boost Engagement, Capture Customer Data Dick's Sporting Goods announced Coach by Dick's, an AI assistant built on Adobe's Brand Concierge platform that rolled out inside its mobile app in June. T

Analysis

Retailer Uses Adobe Platform, Agentic AI to Boost Engagement, Capture Customer Data Dick's Sporting Goods announced Coach by Dick's, an AI assistant built on Adobe's Brand Concierge platform that rolled out inside its mobile app in June. The app was the payoff on an infrastructure investment the company has been making for years - and the most visible layer to customers.

Indicators of Compromise (2)

URL (1)
https://ismg-cdn.nyc3.cdn.digitaloceanspaces.com/articles/dicks-sporting-goods-bets-data-bot-image_small-1-a-32073.jpg
VirusTotalURLhaus
Domain (1)
ismg-cdn.nyc3.cdn.digitaloceanspaces.com
VirusTotalURLhaus
Source Attribution

Originally published by Bank Info Security on Jun 25, 2026.

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