MEDIUMVulnerability
Global
Citi launches media platform for advertisers
·Source: Finextra
Updated:
Executive Summary
Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.
Analysis
Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.